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NISSAN

Armada Amazon Fire TV

Activating Nissan Armada colorizer and features presentation on Amazons Fire TV platform.

The Nissan Armada project was a fully computer-generated animation built around a dozen carefully crafted key frames, each designed as a narrative “stop point” within an interactive Amazon TV adventure.

These key frames acted as navigational hubs, allowing viewers to explore a curated tour of the Armada’s hero features at their own pace. The result was a visually rich, immersive experience that blended high-end CG craftsmanship with interactive storytelling.

The Colorizer sequence delivered a dynamic, looping tour of the Armada’s exterior as it raced down a rugged trail. Designed for lean-back viewing, the camera orbited smoothly around the vehicle, highlighting its most iconic hero angles while maintaining a sense of continuous motion.

Throughout the sequence, users could seamlessly switch between exterior color options in real time, watching the Armada transform fluidly without interrupting the drive.